Marketing• Lead COMPANY¡¯s overall marketing activities, including product marketing, clinical marketing, capital marketing, marketing communications and clinical affairs.• Lead market research to understand customer needs and define new market opportunities.• Develop strategies for procedure adoption and system install base expansion, including competitive strategies relative to open, laparoscopy and other robotic technologies. • Define and develop marketing programs, including but not limited to, STP (segmentation, targeting and positioning), 4 P¡¯s (products, pricing, promotions and placement) and integrated marketing communications. • Manage COMPANY¡¯s participation in tradeshows, medical congresses and product demonstrations, creating opportunities to deliver positive messages of da Vinci to current and potential da Vinci users and hospital executives. • Co-work with HEOR and Market Access function to define economic value of da Vinci programs and to help improve the market access. • Supervise public/media relations and Digital Marketing.• Supervise clinical affairs, helping key opinion leaders shape research ideas, conduct research and publish results, which would promote the value of da Vinci. • Lead LRM (Long Range Model) business planning process, update strategic business plans and set annual country budgets. • Manage the relationship with key opinion leaders and relevant medical societies.• Measure the ROI of marketing programs.• Manage the marketing department budget, the country sales margins and operating profits.Marketing Compliance• Manages compliance of all marketing activities with Korean regulations, including but not limited to, Medical Laws, Medical Devices Acts, and KMDIA Codes for Fair Competition, checking the regulations, obtaining approvals, documentation and reporting both COMPANY internal and to relevant authorities.Organisational Relationships• Reports to Vice President Sales & Marketing, Korea• Supervises Manager Clinical Marketing, Manager Marketing Communications, Product Manager, da Vinci Program Specialist and Clinical Affairs Manager within COMPANY• Aligns with Sr. Director Global Strategic Marketing, Sunnyvale and other Country Marketing Directors
Skills and Experience Requirements• Minimum 15 years of experience in the medical device industry, including at least 10 years in marketing• Strong knowledge of surgical procedures including laparoscopic and endoscopic surgery is highly preferred• MBA or an advanced degree in marketing or business administration a plus• Excellent written and verbal communication skills, both in Korean and English• Excellent teamwork skills with proven ability to collaborate across multiple disciplines to ensure product success and ability to influence cross-functional teams without formal authority• Ability to learn procedures and highly technical contents• Ability to set and meet goals based on department and corporate objectives• Ability to travel 40% of the time
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