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[Sanofi/»ç³ëÇÇ] (Sr.) Product Manager
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https://sanofi.wd3.myworkdayjobs.com/SanofiCareers/job/Seoul/XMLNAME--Sr--Product-Manager_R2507261
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JOB PURPOSE/PRIORITIES:
As a Product Manager, responsible for the management and performance of the designated product of hemophilia by developing strategies that will differentiate the product with competitive advantages based on clear understanding of the corporate objectives and the healthcare environment.
ORGANIZATIONAL CONTEXT:
Report to Head of Rare Blood Disorder Franchise
Collaborate with Sales, Finance, RA, Medical, Market Access, PA
KEY ACCOUNTABILITIES:
1) Develop and implement two brand launch plan and marketing/operation plan by focusing on KTLs engagement, disease campaign and patient support program
- Understand Hemophilia market based on comprehensive research and cross-functional intelligence
- Articulate the key issues & opportunities and develop the brand strategy
- Propose the resource plan to capitalize maximum opportunities
2) Shape the market & the Brand, and Develop potential
- Identify business potential and realize the opportunities
- Run unbranded disease campaign by engaging multi-channels
- Support patients with programs for understanding disease and receiving proper treatment
3) Manage future portfolio in Rare Blood Disorder Franchise
- Analyse market, forecast potential and plan resources of new product
- Develop launch strategy for new products in hemophilia
4) Collaborate with relevant departments to achieve the brand goal
- Lead brand team to get necessary support and cooperation in Global Functions
- Alignment and communication with global & JPAC
5) Resource allocation to maximize brand profit
- Prioritizes the resource allocations considering market situations
JOB-HOLDER ENTRY REQUIREMENTS:
Language skills:
Fluent in English & Korean
Education:
University of college graduated
Experience & knowledge
• Marketing experience at least 5 years in Pharmaceutical Business in sales, marketing, PR
• Preferred to have Rare Blood Disorder, Rare disease or speciality area experience and launch excellence
• Track record in achieving result
• Track record in cross-functional effectiveness
Core competencies:
• Ability to drive ¡°Paradigm Change¡±
• Knowledge of marketing, business principles and pharm business environment
• Ability to communicate and disseminate medical information effectively by engaging multi channels
• Open and flexible mindset for having superior market understanding.
• Good interpersonal relationship for building partnership with KTLs
• Strong collaborative ability and dedication to team accomplishment
• Drive to succeed (individually and as a team) with a strong work ethic and project management skill.
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