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[Sanofi/»ç³ëÇÇ] RENVELA Product Manager
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RENVELA Product Manager
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https://sanofi.wd3.myworkdayjobs.com/SanofiCareers/job/Seoul/RENVELA--Product-Manager_R2516881-1
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À̸ÞÀÏ recruitment.kr@sanofi.com (Áö¿øÀº À§ÀÇ ¸µÅ©¿¡¼¸¸ °¡´É)
[JOB PURPOSE]
This position is responsible for leading Renvela marketing in Primary Care Global Business Unit in Korea through strategic planning and effective marketing mix with optimization of profit.
[ORGANIZATION CONTEXT]
Solid line reporting to Hypertension & CKD Marketing Lead in Primary Care Global Business Unit in Korea
[KEY ACCOUNTABILITIES]
1. Business plan/model development
- Analyze available market data & intelligence to monitor brand performance and to define key issue & opportunities
- Develop business plan for each specialty with product franchise
- Identify new opportunities consistently to maximize sales
2. Marketing strategy development & implementation
- Propose/implement product strategies by understanding market unmet needs
- Strong implementation for plan of action to achieve sales goal
- Construct strong network with key opinion leader
- Prioritize resource allocations through Segmentation&Targeting
3. Resource allocation to maximize brand profit
- A&P management according to plan and market situation
- Understand and analyze P&L based on sales forecasting and A&P spending and FTE movement
4. Promotion tactics to maximize brand performance
-Develop key message and programs with patient centricity
- Communicate product benefits to all the relevant customers (HCP, Patients, Payer, Internal) effectively
- Develop optimal marketing mix in terms of specialty and disease to increase ROI
- Monitor performance and feedback and propose strategic adjustment
5. Key stakeholder & Congress management
- Develop key opinion leaders and closely bidirectional communication
- Make congress management plan and collaboration
6. Cross function communication
- As a product champion, collaborate with relevant departments to achieve the product goal
7. Ethics and Compliance
- Comply with relevant legislation, ethical standards and company policies
[JOB-HOLDER REQUIREMENTS]
Education
- Bachelor degree or above
- High level of knowledge of Marketing, Business principles and Pharmaceutical business environment
Experience & knowledge
- Pharmaceutical industry experience more than 5 years
- Experience in marketing department more than 3 year is preferred
- High experience to develop and implement business plan is preferred
Core competencies/skills
- Business Agility
- Strategic, Analytic thinking
- In-depth knowledge/experience level in marketing and sales
- High level of leadership
- Ability to communicate commercial value of products to target audience
- Excellent communication, advanced presentation and interpersonal skills
- Enjoy the new challenge
- Entrepreneurship for brands
- Ability to work well in a cross-functional and matrix environment
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recruitment.kr@sanofi.com
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