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HUGEL is a biopharmaceutical company specialized in medical aesthetics, producing botulinum toxin (BoNT), hyaluronic acid (HA) filler, absorbable thread, and dermacosmetic products. Leading the South Korean BoNT and HA filler categories, HUGEL also provides to over 50 countries and continues to expand. In line with HUGEL's growing export business, the Global Marketing Team is looking for an executive to develop HUGEL's brands for overseas markets.
- Gathering insights on healthcare professional (HCP) and consumer adoption of medical aesthetic products /
procedures in key markets through market research
- Strategic planning based on analyses of data from market research and HCP /
consumer surveys, as well as on the needs of key markets
- Developing brand and corporate equity through:
i) Brand materials for internal use, to educate overseas representatives of HUGEL products
(joint ventures / distributors)
ii) Brand materials for external use, to raise product awareness and trial amongst HCPs
iii) HCP engagement materials and activities
- Engaging with relevant internal and external stakeholders to enable the above
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- Fluent in English (need to be able to generate and review official brand /
corporate materials, and to communicate seamlessly with non-Korean partners)
- Able to analyze data and strategize or develop action items accordingly
- Able to brief and manage agencies for market research, creative development, event operations, etc.
- Able to collaborate cross-functionally
- Have an eye for detail
- Diligent
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- Previous experience in aesthetics or pharmaceuticals
- Previous experience in marketing
- Degree in medicine, biology, chemistry, or related studies
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