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[Sanofi/»ç³ëÇÇ] Dupixient Product Manager, Respiratory
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Dupixient Product Manager, Respiratory
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https://sanofi.wd3.myworkdayjobs.com/SanofiCareers/job/Seoul/Dupixent-Product-Manager--Respiratory_R2525382
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[JOB PURPOSE/PRIORITIES]
As a (Senior) Product Manager, responsible for the management and performance of Dupixent in Respiratory area by developing strategies that will differentiate Dupixent with competitive advantages based on clear understanding of the corporate objectives and the healthcare environment. This position will focus on uncovering growth potential of Adult and Adolescent Asthma via HCP promotion, multi-channel engagement, disease educational campaign and patient support program.
[ORGANIZATIONAL CONTEXT]
Report to Head of Immunology Franchise
Collaborate with Finance, RA, Medical, Market Access, PA, SCM/SPM, PR/Comm
[KEY ACCOUNTABILITIES]
•Develop and implement Dupixent launch plan and marketing/operation plan in Adult and Adolescent Asthma by focusing on HCP promotion, multi-channel engagement, disease campaign and patient support program
- Understand Asthma market based on comprehensive research and cross-functional intelligence
- Articulate the key issues & opportunities and develop the brand strategy
- Propose the resource plan to capitalize maximum opportunities
•Shape the Asthma market & the Brand, and accelerate the growth of Dupixent
- Differentiate Dupixent against competitors
- Run branded campaign and promotion via HCP promotion
- Run unbranded disease campaign by engaging multi-channels
- Support reimbursement / environment / policy shaping in collaboration with responsible functions
- Support patients with programs for understanding disease and receiving proper treatment
- Develop and update evidence- based materials/web-platform for multi-channel engagement
•Manage portfolio and prepare launch of respiratory pipeline in Immunology Franchise
- Analyse market, forecast potential and plan resources of new indications of Dupixent (eg. Asthma age expansion, Chronic Rhinosinusitis with Nasal Polyps, COPD, etc)
- Develop launch strategy for new indications of Dupixent and new products in Immunology
- Support reimbursement / environment / policy shaping in collaboration with responsible functions
•Collaborate with relevant departments to achieve the brand goal
- Lead brand team to get necessary support and cooperation in Global Functions
- Alignment and communication with global & JPAC
•Resource allocation to maximize brand profit
- Prioritizes the resource allocations considering market situations
[JOB-HOLDER ENTRY REQUIREMENTS]
•Language skills:
Fluent in English & Korean
•Education:
University of college graduated
•Experience & knowledge
- Marketing experience at least 5 years in Pharmaceutical Business in sales, marketing, PR
- Respiratory experience especially Asthma essential
- Preferred to have new product launch, business planning, and strategic functions
- Track record in achieving result
- Track record in cross-functional effectiveness
- Preferred to have launch experience & Familiarity to derma TA, Asthma, Immunology
•Core competencies:
- Ability to drive ¡°Paradigm Change¡±
- Knowledge of marketing, business principles and pharm business environment
- Ability to communicate and disseminate medical information effectively by engaging multi channels
- Open and flexible mindset for having superior market understanding. (Atopic Dermatitis/Asthma/ENT)
- Good interpersonal relationship for building partnership with KOL
- Strong collaborative ability and dedication to team accomplishment
- Drive to succeed (individually and as a team) with a strong work ethic and project management skill.
•Others: Job grade and position title might be changed upon the final candidate¡¯s experience level
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