A Day in the Life
Reporting to the Sr. Market Development Manager, the Marketing Specialist is expected to develop and execute an effective marketing strategy to drive business growth and identify a new opportunity to expand the Cardiac Ablation Solution (CAS) business to become market leader in AF segment (Atrial Fibrillation) in South Korea.
To be successful in this role, you must have good business acumen in selling and/or promoting medical devices, have a thorough understanding of the Cardiac Ablation Solution market, and have a passion to initiate a marketing program. You¡¯ll work in collaboration with key stakeholders to create synergy and contribute to reinforcing inclusive working culture.
Key Responsibilities
• Achieve sales target and gain market share, set up marketing plan for product promotion strategy to drive product growth and market expansion
• Manage product mix, prepare new product launch timely cooperation with internal stakeholders such as regulatory and reimbursement counterpart
• Have good knowledge about product benefit and well understanding on market
• Continue to drive scientific and evidence-based sales, manage key opinion leaders in nationwide and have good relationship with them and collect more market intelligence
• Show good practice and increase level of product knowledge of sales reps and distributors, give them periodical product training and market update
• Achieve EBIT target, sharp on expense spending and planning which are related marketing activities
• Ensure Medtronic quality standards are maintained with respect to its procedures, policies, operations and customer contact
• Close communication with sales, distributors and customers when we have change or update on product related information or market information. If it is needed public communication, manage proper action to be taken
• Proven knowledge and experience about the process of RA, QA and Reimbursement
• Attend relevant conferences, seminars and workshops to demonstrate Medtronic products or therapies and organize product relevant workshop and seminars to show Medtronic leadership
• To develop leadership in product group as well as sales team with continuously striving for personal development
Must-Have
• Completed Bachelor's degree qualifications
• 3-5 years of experience in marketing or sales in the medical devices industry
• Strong and on-time execution focusses with stakeholders including Sales teams in a dynamic environment with an ability to be agile
• Good presentation and effective verbal and written English and Korean communication skills
• Computer and MS Office proficient
Nice-to-Have
• Biology related major or Business Administration with major in Marketing is preferred
• Commercial acumen in the Cardiac Ablation Solution field or related area is highly regarded
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