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À̷¼´Â kevinhong@scoutseoul.co.kr ·Î Á÷Á¢ º¸³»ÁÖ¼¼¿ä
JOB DESCRIPTION
Title : Product Specialist
Division : Specialty
Reports to : Business Unit Manager
Principle Responsibilities
Overall responsibilities for the success of a brand / brands, which includes long term strategy development , manage P&L, develop program, materials and tactics to achieve market objective. Advocates development for defined key starekholders (physcians, patients and nurses) to endorse our product and the program. Develop Market Access plan for enlistment and clinical guidelines. Develop and track KPI to ensure product performance.
Specific Duties
1. Evaluate the practicality and potential of new product and market developments
2. Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
3. Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast
4. Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
5. Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
6. Review the performance of existing product sales by territory and customer as appropriate; submit recommendation for change in the marketing plan to remedy the situation.
7. Develop promotional materials and marketing programs in accordance with cycle product promotion.
8. Organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
9. Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.
10. Develop training materials and conduct refresher-training courses to field force.
11. Communicate with headquarters with respect to product development.
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